"Wholesome" Swimwear

Here's a site that sells swimming clothes for the modestly inclined, which in and of itself is a noble pursuit. But why do they have to make their website so creepy? An example:

That woman is nowhere near a beach. Here's thier description:

WholesomeWear is a modest lind of clothing for "wherever." Our WaterWear is the first to be introduced because the need for modesty in swimwear is greatest and the supply is alomst non-existent. Swimwear that "highlights the face, rather than the body" includes an undergarment with bright....

Why is "wherever" in quotes? What are they implying? Creepy. Anyway, check out the site, some great photos.

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